Having an effective strategic vision statement is essential for any business. Research has shown that it can make up to 31% of the difference between high and low performance. A vision statement should be concise, no more than a sentence or two, and should be more than just a catchy slogan. It should provide a meaningful context for the mission, objectives, strategies, and implementation plans of the organization.
To create an effective vision statement, you should examine your competitors' vision statements to differentiate your business from theirs. You can also create a brand vision board to take your vision one step further. There are also downloadable worksheets and templates that offer a framework for developing a vision statement. Your vision statement should be included in all discussions about business plans and strategies, especially during the strategic planning process, to ensure that the organization and its departments stay aligned with their vision and do not get sidetracked.
It is important to remember that fixing on a particular vision statement in the early days of your company can limit your opportunities for growth or cause you to see no need to change. By following these steps, you can create an effective strategic vision statement that will help your business succeed.