A good example of this is the non-profit organization Oxfam. Oxfam's vision statement is to be “a self-organized people that actively creates a just, democratic and sustainable world in which power and resources are shared, everyone lives with dignity and poverty and inequality no longer exist”. This is a very future-oriented objective. A vision statement sets an organization's sights on the future.
However, once that future is achieved, the vision must continue to move forward. Your vision statement is a living document, not a set of static sentences. It plays an important role in your overall strategic plan for a given period of time. Therefore, it should be updated periodically to reflect the current purpose of your organization.
A vision statement is like a photograph of your future business, which gives shape and direction to your business. It describes what the founder wants the organization to achieve in the future; it's more about the “what” of a company. It differs from a mission statement, which describes the purpose of an organization and more about the “how” of a company. Shockley said there's nothing wrong with a vision statement that's bold, different, or even unpleasant.
Tesla's vision is to create the most attractive car company of the 21st century by driving the global transition to electric vehicles. There are a lot of good examples of vision statements that have become widely recognized because they are backed by some pretty incredible companies. Astellas' vision is to be at the forefront of change in healthcare to turn innovative science into VALUE for patients. By outlining a long-term vision, rather than just short-term objectives, a vision statement helps to give shape and purpose to the organization.
A company vision statement can remind you of what you want to achieve when making decisions, such as business tools and investments, such as advertising or a new computer. You can use these same principles to create a vision statement for a company or business to make your own personal vision statement. After all, a memorable and engaging vision statement engages people emotionally, makes them overcome and overcome obstacles, and inspires change. Once you have a vision statement that expresses your ultimate goal, be sure to clearly communicate it.
We'll discuss vision statements and their importance, and offer tools and best practices for crafting an inspirational vision statement that drives your growth strategy. The importance of a vision statement cannot be overlooked; not only does it provide long-term guidance and guidance, but it also gives you the inspiration and energy to keep going when you feel lost. The company's vision statement is one of the most important business documents, along with the mission statement and core values. One last trick you can apply to help make your vision even more memorable is to add an aspect of real life.
In short, a vision statement describes the desired future state of a company within 5 to 10 years and guides the direction of the company's efforts. The vision of this largest furniture retailer in the world is to create a better everyday life for many people.