Microsoft is one of the best-known technology companies in the world. Its vision is to help people and companies around the world realize their full potential. Tesla's vision is to create the most attractive car company of the 21st century by driving the global transition to electric vehicles. Its mission is to accelerate the world's transition to sustainable energy.
Patagonia stands out among companies for consistently aligning their actions with their mission and values. Their mission statement is: “We are in business to save our home planet. However, they don't have any official statement regarding their vision statement. LinkedIn's vision statement is “Creating economic opportunities for every member of the global workforce,” and its mission statement is “to connect the world's professionals to be more productive and successful.” Disney's vision statement is “to be one of the world's leading producers and providers of entertainment and information.
A vision statement is a definition of the future of a company, while a mission statement represents a road map that indicates what the company will do to achieve its vision. A vision statement is ambitious and expresses your brand's plan or “vision” for the future and the possible impact on the world. Coca-Cola's vision is to create the brands and the selection of beverages that people love, to refresh them in the spirit of 26% of the body. If an organization doesn't have a vision or a clear idea of what it wants, it will greatly limit its opportunities and will struggle to inspire employees to maintain their commitment.
A good vision statement acts as motivation for employees and provides guidance on setting long-term goals. Primarily aimed at internal employees and shareholders, a vision statement describes what an organization aspires to be. And that is a very clear and simple vision that your companies and employees can understand and in which they unite. Now that you've seen some inspiring examples of vision statements from real companies, hopefully you'll start to have ideas for your own vision statement.
We hope you've found some information in this post that can help you generate ideas about your inspiring vision and mission statements for your company. Since the vision statement isn't just a vision of your future, but also a vision that you present to your customers about who you are, it's important that you do just that. Once you have a vision statement that expresses your ultimate goal, be sure to clearly communicate it. This vision statement looks to a future in which people don't have to fight this currently incurable disease.
Ultimately, whether you're a company or an individual, it all comes down to connecting your statement to your core values and your vision for the future. Her vision statement is unique because she not only sees herself excelling in profits, but also in excellent customer service. Keeping just one or two key points helps create a clear vision that everyone can easily focus on and comply with. This is a quality vision statement because it describes the specific future they intend to create for themselves, but it doesn't give specific steps on how they will do it (better save it for a mission statement).