What is a Vision Statement and Examples

A vision statement is an inspirational statement of an idealistic emotional future of a company or group. It describes the basic human emotion that a founder wants the people with whom the organization interacts to experience. A vision statement is a business document that sets out the current and future objectives of an organization. It must align with its mission, strategic planning, culture and core values.

A vision statement isn't just used in business, as non-profit organizations and government offices also use it to set strategic objectives. There are many examples of vision statements that have become widely recognized because they are backed by some incredible companies. When crafting your own vision statement, it's important to outline your company's boldest goals. Fixing on a particular vision statement in the early days of your company can limit your opportunities for growth or cause you to see no need to change.

The vision of the world's largest furniture retailer is to create a better everyday life for many people. The vision statement and mission statement are equally important for a company, since they complement and guide the company's direction. Employees can identify common themes, describe the future of the organization in words, or use visual branding tools as the basis for the vision statement. All companies want to be profitable, but they can create a unique vision statement that is appealing to their customers and employees.

When creating a vision statement, it's important to gain acceptance from the company and expand your network to gather ideas about business vision. Warby Parker's vision is to be one of the most impactful brands in the world and to inspire the next generations of entrepreneurs and consumers to transform the eyewear and eye care industry through design and innovation. In short, a vision statement describes the desired future state of a company within 5 to 10 years and guides the direction of the company's efforts. The vision statement is the polar star of your company's overall strategy, it's where you want to be as a company in the future.

Many clients have used their vision statements to guide their overall plans for the future. The main difference between them is that the mission statement describes what your company does, while your vision statement explains what the company is trying to achieve in the future.

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