Creating and leading a dream team is a goal that many organizations strive for. To achieve this, mission and vision statements are essential. These statements provide clarity and direction, helping to unify an organization's approach and guide their decisions. In this article, we'll discuss what mission and vision statements are, why they're important, and provide some great examples of mission and vision statements.
Mission and vision statements are indicators of an organization's purpose. They provide a clear direction for the organization and its target audience. Whether you're a large company or an individual entrepreneur, mission and vision statements can help you gain clarity and ensure that you make decisions consistently in line with your ultimate goals. Tesla's mission and vision statements are a great example of how powerful these statements can be.
Their mission statement is “to accelerate the world's transition to sustainable energy”, while their vision statement is “to create the most compelling car company of the 21st century by driving the world's transition to electric vehicles”. Bulletproof's mission statement is “to empower people to perform better, think faster, and live better using a proven blend of ancient knowledge and brand new technologies”, while their vision statement is “to create one of the most compelling, inspirational, and educational health companies in the world”. MVMT has combined their mission statement and vision statement into one sentence: “We focus on fashion as a positive force, inspiring young people to express the best of themselves and achieve incredible things”. This statement perfectly summarizes their key sales proposition of high-quality fashion watches at low prices.
Individuals can also benefit from having a personal mission or vision statement. A personal vision statement can set the direction of your long-term goals and influence your short-term goals. It should be 30 to 40 words long and one or two sentences long. When creating your personal vision statement, don't hesitate to use specific details.
For example, if your goal is to “rid the world of air pollution”, use those exact words in your vision statement. Overall, mission and vision statements are powerful tools that can help organizations unify their approach and guide their decisions. They can also help individuals gain clarity on their goals and ensure that they make decisions consistently in line with their ultimate objectives. Use these examples of mission and vision statements to inspire your own!.