What makes a strong vision statement?

A vision statement should be concise, no more than a sentence or two. You want your entire organization to be able to repeat it quickly, and most importantly. You want your entire organization to be able to repeat it quickly and, more importantly, understand it. However, a vision statement should be more than just a catchy slogan.

A vision statement is a business document that sets out the current and future objectives of an organization. A company's vision must align with its mission, strategic planning, culture and core values. A vision statement isn't just used in business, as non-profit organizations and government offices also use it to set strategic objectives. While it should be specific, a vision statement shouldn't be too detailed.

Start by jotting down all your ideas and then boil them down to the essentials. Keeping just one or two key points helps create a clear vision that everyone can easily focus on and comply with. Stay away from technical terms and jargon, and use the present tense. Instead of trying to write something catchy, seek clarity.

A great vision statement works best when it's simple, memorable, and inspiring. Regardless of how many years you've been in business or how long you've had your vision statement, you don't get stuck in it. That said, this doesn't mean that you should include numbers or any financial indicators in your vision statement. Your vision statement is unique to your company, but it's useful to see how popular brands express their future goals.

So, with that in mind, let's look at some examples of “vision statements” and discuss where they fit so that you can avoid making the same mistake when creating your own vision statement. We've compiled 15 examples of vision statements from the world's best companies to help you write your own. What that means is that an inspirational vision statement makes employees invest in the company's path to achieving the desired plans. Once you have a vision statement that expresses your ultimate goal, be sure to clearly communicate it.

The vision statement and the mission statement are equally important for a company, since they complement and guide the company's direction. Many companies benefit from having a vision statement from the start, but it's perfectly acceptable not to commit to a specific vision right away. Some vision statements are based on concepts of what the company expects to be or achieve in the future. As a result, including other stakeholders in the vision creation process will not only generate ideas, but it will also generate their acceptance from the start, since it will also be their vision.

When you're crafting your vision statement, start by outlining your company's boldest goals, Taylor suggested.

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