A vision statement is a business document that sets out the current and future objectives of an organization. It should be concise and easy to remember, aligning with the mission, strategic planning, culture and core values of the company. Vision statements are not only used in business, but also in non-profit organizations and government offices to set strategic objectives. We've compiled 15 examples of vision statements from the world's best companies to help you write your own.
Your vision should be possible thanks to your strategy and should lead your employees to work towards it. It should also show customers how the organization achieves its vision by helping those in need, encouraging customer loyalty by allowing them to align their support with the company's vision. Behavioral statistician Joseph Folkman conducted a research study on vision statements and how they can affect the success of a company. To create a successful vision statement, you should create a task and add subtasks so that you can take everything into account when formulating it.
The purpose of a vision statement is to differentiate yourself from the competition and to focus efforts on achieving your objectives. It must be aligned with your mission statement, or else your strategic planning couldn't work. An inspirational vision statement makes employees invest in the company's path to achieving the desired plans. The vision statement and the mission statement are equally important for a company, since they complement and guide the company's direction.
That's why it's important to take into account all aspects when creating a vision statement for your company.